Product Content Company
Contact us
Alena Sologub, Co-Founder, Account Director
alena@productcontent.company
Established in Amsterdam. Operating worldwide.
Rights reserved, © 2023
Selected clients:
Services
Automating final marketing assets creation and delivery
Upscaling production and unlocking user testing
Setting visual direction for imagery and animated content
Setting visual direction for imagery and animated content
Run your company operations free from content constraints. With our three tiers of services, we are dedicated to providing tailored solutions to meet your specific needs, regardless of your in-house visual content design and production capabilities. Whether it's automating asset creation, upscaling production, or establishing a new visual direction, we are here to partner the most advanced 3D, scripting, and AI imagery-creation technologies with your ever-growing demand for visual assets.
Automation
Streamlined creation and delivery of marketing assets
At Automation tier, our focus is on simplifying the process of creating and delivering final marketing assets. If your brand already has an established visual language and content, we offer an easy-to-onboard self-serve web app to help you generate and export marketing assets at scale.
Services:
Combining data into final marketing delivery
Integrating brand design system tokens, JSON data, and visual content for delivering unified marketing assets.
Streamlined creation
Instantly generate marketing assets in various dimensions, resolutions, and localizations with one click.
Centralized governance
Keep control over both existing and future visual assets.
Deliverables:
Still and moving images
High-end visual assets tailored to your brand and marketing needs.
Export code snippets as web sections
Generate code snippets for web sections, making your marketing assets ready for publishing across digital platforms.
Ready-to-distribute marketing assets
Assets prepared and optimized for immediate distribution, saving you hundreds of billable hours in days.
Copyrighted AI/ML
Generating a whopping amount of unique training shots to tailor ML models.
Update the entire marketing library in one go
Flexibility to update your complete marketing library swiftly, for experiments, rebranding, or seasonal events.
Content Core® is a tight integration of hardware, software and services for centralizing governance and upscaling visual content production.
Upscaling
Upscaling visual assets production and unlocking content user testing at scale
In the Upscaling tier, we amplify content creation using tailor-made pipelines, enabling large-scale user content testing, all while delivering a nearly unmatched cost-per-asset ratio.
Services:
Creating a digital instance of a physical product
Translating physical products into digital assets using advanced capturing, scanning and modeling techniques.
Unified Content Core®
Art-directing, controlling, rendering, and delivering visual assets at scale.
Tailored solutions for streamlined content creation and delivery
Building custom pipelines and dedicated internal hardware infrastructure.
Procedural pipelines
Diverse shots, angles, and visual treatments to maximize the impact and the lifespan of your marketing assets.
Product variations
Showcase your product in various styles and configurations to cater to different audiences.
Unlocking content user testing
Gather valuable insights through user testing to optimize your marketing assets.
Applying learnings for all assets at once through centralized Content Core®
Once you measure and define the most performing option, we translate the winning approach for the rest of the campaign shots or scale the visual direction to the whole product line-up or the entire marketing library.
Deliverables:
Still and moving images
High-end visual assets packages tailored to your brand and marketing needs.
Immersive emerging channels
Spatial and geospatial experiences, 360° web, and in-game branded content.
Sell before or alongside manufacturing
Showcase products and generate interest before they hit the market.
One step to update every delivery
Managing updates and changes across all your marketing assets.
Additional shots
Add extra shots and visuals to your content cost-effectively.
Any target detailing and resolution
Get assets optimized for target audience and platform.
Service
Saving hundreds of billable hours in days
Step into today’s future of visual content production. Usually, we can deliver assets x8 times more efficiently than existing structures, with a significant 50%+ optimization of annual content and design budget delivered in a quarter.
Flexible procedural setups and custom algorithms. Automating manual operations. Leveraging Machine Learning where AI does the best job. Content scheduling. Building our dedicated hardware infrastructure.
Update
Google Speculative Experiences
We collaborated with Modem Works and Google to deliver product design, motion graphics, and integrated content. Details are classified and not available due to confidentiality.
Innovation strategy, future concepts and client management by Modem Works.
Update
Nike Football & Kylian Mbappé
Baast Studio — a technology, development, and innovation firm based in Amsterdam, and Modem Works — office for design and innovation, brought us to work on the design and 3D assets for Lil Mbappé's interactive in-stores experience.
Lil Mbappé is a mini version of Kylian, previously taking over Nike Football’s Instagram, ready to help everyone visiting Nike House of Innovation Paris to “engage their Mbappé Mode through crazy fast and fun challenges.”
Update
Calling out sales reps.
Join our expanding network of trusted people committed to driving value for direct clients.
We offer a top sign-on commission and a share of extensions throughout the complete calendar year. Send us an email with your LinkedIn profile to schedule a chat:
Update
Nike Never Done Playing
Baast Studio and Modem Works brought us on board to collaborate on interface design and imagery content for the interactive in-stores Nike Never Done Playing campaign.
Nike Never Done Playing brings to center stage a squishy identity to embrace the way young people play. Unpredictable in its application, back-to-school campaign visual language blends with clay-like textures and invites kids to have pressure-free fun with interactive sports challenges.
Update
Nike Wheel Of Sport
Baast Studio and Modem Works brought us on board to translate the Wheel of Sport — the most popular Nike YouTube series show star, into an interactive in-store game. Collaboration covered user experience prototypes, interaction design, and 3D content to spotlight high-performance Nike Jr. Mercurial football boots / soccer cleats. Kids and families visiting House of Innovation Paris were engaged with the Mercurial Wheel of Sport — wherever the wheel landed, an exciting and fun challenge awaited.
Nike Jr. Mercurial “celebrates the game's biggest competition in a design ignited by the science of connectivity and gravity that the world stage inspires”.
Contact us
Alena Sologub, Co-Founder, Account Director
alena@productcontent.company
Established in Amsterdam. Operating worldwide.
Rights reserved, © 2023
